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Curiosity is an E-Learning platform, launched by Discovery Communication, that wants to make learning more accessible and enjoyable for users coming to the company's website, apps, and social media pages. Education content is created and uploaded each day in a myriad of topics to allow users to "never stop learning" with free, as well as paid, how-to's, academic talks, videos, and more. Curiosity was founded, and headquartered, in Chicago in 2014.

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Zirra Rated Curiosity


Business & Marketing Strategy: Curiosity has excelled in its marketing strategy and has been updating all of its social media platforms, garnering over 1.8M likes on Facebook, and 39.9K followers on Twitter. The company's business strategy is to charge varying amounts for premium classes available on the company's website and app, but they seem to be operating a freemium model at the moment.

Competitive Position: There are many websites and apps offering Massive Open Online Courses (MOOCs) such as Kahn Academy, Coursera, and, of course, Google Classroom. Kahn Academy has raised $3M to date, and has made one acquisition, Duck Duck Moose, in 2016. Coursera has amassed over $146M in funding from 12 investors, and claims to have over 20 millions registered learners participating in their courses. Google Classroom is an easy to use toolkit designed for teachers to expand their arsenal when it comes to making learning more accessible. It is difficult to accurately asses where exactly Curiosity fits into the market, but they are definitely a player to be reckoned with, and the company is on par with its competitors in the space.

Market Forecast & Exit Indicators: The Online Education & Training industry has been on a steady positive trajectory over the last 5 years. In the last year, there was $2.83B raised in 419 deals. Some estimates have the e-learning market projected to surpass the $51B mark by the end of 2016. There are no indications, at this time, that Curiosity is looking for an exit, but a more realistic option would be a merger with one of its competitors.

Professional & Customer Reviews: Curiosity has been receiving outstanding reviews from media outlets since the company was founded in 2014. CNET said, "The site makes it easy for students to send and receive feedback. It also helps them seek out the best teachers and classes by displaying comments from students, along with data showing how many people have enrolled in each class." Jennifer and Kitty O'Neil, who are one of the site most popular teaching duos, "attracted more than 15,000 students, who've taken a combined 97,000 lessons on do-it-yourself crafting, such as necklace beading, mosaic building and wood-chair refinishing." The overall review of the site and the company's apps is exceedingly positive.

Investors Positions: In November, 2014, five investors including Discovery Communications, Pritzker Group Venture Capital, Chicago Ventures, Corazon Capital, and Origin Ventures, ponied up $6M in Series A funding. There have not been any additional rounds of funding since the first one, and no news or speculation that the company is currently looking for more funding or investors.

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