The Mary Meeker Internet Trends presentation has become the Silicon Valley equivalent of the president's state of the union address. Geeks around the world wait with baited breath to hear the prophetic announcement of what is going to happen next to our digital universe. It is perhaps the most brilliant branding activity a venture capital firm could create. It boldly positions Meeker's firm KPCB as the magical sorcerers both seeing the future of technology and creating it with their wise investments. It is the perfectly executed thought leadership piece. But there is just one problem. It's too damn long.
196 dense PPT slides
So I decided to do a good deed and try to cut to the chase. I can't be held accountable for the accuracy of my Cliff notes. You are taking a risk by choosing the easy route and skimming this post instead of reading through the entire 196 slide Power Point presentation. But if you are still too lazy, or just value the fact that you have a limited time left on this earth, this is for you.
Users want control of content
They want to discover and consume exactly what they want, when they want it.
Consumer internet is mature, growth will be in 'old school' industries
Areas like business operations, healthcare, security and government/policies are set to be the next frontiers of digitisation and connectivity.
Internet & Smartphone penetration growth continues strong, but is beginning to slow. Data usage is on the rise.
Mobile Ads & monetization is strong for the market leaders, but beginning to slow. Generally optimistic. Some new, exciting developments include Vessel 5 second ads, Pinterest cinematic pin, Facebook carousel ads, Google local inventory ads.
Buy buttons will be everywhere
Video is now viewed vertically on mobile devices - so get with the program
Mobile messaging will change and grow and have 'moats'. Not sure what she meant by 'moats'. Perhaps secure, private chat arenas that provide safety from the enemy? Or just a quiet place to discuss things only with those who's input we really cherish. Your guess is as good as mine. Examples: WhatsApp, WeChat (China), Facebook Messenger, LINE (Japan), Kakaotalk (Korea).
Mobile messaging leaders may evolve into central communication hubs
Wearables will drive more touch points with mobile messaging apps
Content will continue to be more user-generated and curated. Live gaming/streaming creation of content will grow. Also user-generated texts and books will be a growing trend.
Millennials love their smartphones and always have them by their side (if not in their hand). 12-24 year olds will continue to be trendsetters.
Our online presence will become all-visual, all the time.
Lots of innovation in the big consumer spending categories: Housing, Transportation, Food.
Drones will be sold around the world. Regulations are being updated to allow the drone market and usage to expand.
Drones will enable fundamental innovation in precision agriculture, mining & quarrying, infrastructure inspection, disaster response. Drones will also drive a wave of big data collection and analysis.
Cyber attacks will get bigger and faster. Security is going to stay strong and will need to innovate to keep up with the crooks and terrorists.
Millennials value flexibility at work and expect to log on anywhere, anytime to get stuff done. Many say they are 'night owls' who do a lot of work late at night. They want to collaborate online. They use their smart phones for work and are willing to pay for work-related apps.
Millennial workers are viewed as narcissistic and money-driven, but also vey adaptable, creative and open to change.
Millennials want to get what they want, when they want it. A 2nd generation on online commerce is developing that will be optimised for mobile, include services (not just goods) and have on-demand, local delivery.
People will work more in flexible and supplemental jobs, using online freelance platforms to do so.
Sharing economy is creating confusion in regulatory environments.
Policies need to adapt to the changing what people work and buy.
China is HUGE. Innovation is alive and well.
Tencent WeChat Mogujie - seamlessly integrating content + product + buyer + seller Meilishuo -pioneering crowd-sourced design + production + sale of fashion items
Online food delivery is huge and growing fast in China.
Xiomi Mi Internet of Things ecosystem includes smart mobile devices, connected retails story with reminder notifications, mobile remote control for connected home devices,
India is HUGE and has a lot of room for growth.
Internet penetration India is at the beginning of a huge growth spurt.
India is already the #1 or #2 country for many global Internet leaders like; Facebook, LinkedIn, WhatsApp, YouTube, Twitter, Amazon
65% of Internet traffic in India is mobile
Diversity matters and is good business. Meeker encourages business people to be open and listen to all points of view. Magic words to say and hear are "That's interesting, I had never thought of it that way before. Thank you."
Design is important and makes a big difference.
Healthcare will continue to shift towards consumer-driven, value-based care. This presents big opportunities for technology solutions.
How did I do? Anything to add?